The 'oily rag' image that's stopping Derby from getting best of the new talent
Published: 2010-01-25 10:03:59
When they're good, Derby's three big sectors are very, very good – but when times get tough, the rail, car and aerospace industries are hit hard.
A new report has revealed just how rosy things could look for Derby if the industries perform at their best.(Sourced from Derby Telegraph.)
They could create an extra 15,700 jobs in the city by 2019, pumping millions more into the economy.
But it also highlighted their weaknesses and what that success is dependent upon.
If Derby is to get those extra jobs, the industries need a major image overhaul, government backing, stability and a turnaround in the current economic climate.
Without those key ingredients, the good could turn ugly. The worst-case scenario predicted is that the rail industry could see close to an 80% drop in employment within a decade, the aerospace industry's economic output could slump by 35.2% and the car sector could see employment and output drop by 19.5%.
According to the Planes, Trains and Automobiles report commissioned by Derby City Council, East Midlands Development Agency and the Derbyshire and Nottinghamshire Chamber of Commerce, the common weakness across all three industries is their image.
And looks do matter when it comes to the success of these influential areas.
"These sectors generally suffer a poor image and are seen as 'oily rag' trades," the report states.
"This is having a negative impact on the recruitment of graduates to work in the aerospace, automotive and rail sectors.
"This is despite local businesses in all three sectors identifying that there is a variety of good, long-term career prospects within these sectors that people are not aware of."
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